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"EVERYTHING YOU KNOW IS WRONG"

So said Wired Magazine in chronicling the pace and scale of change in technology and organizations in the world in which we live and do business.

Technology is transforming everything. Not that past learning is irrelevant, but in the context of change we must re-evaluate former assumptions and solutions...

...because the rules have changed. For business, this means a new marketing and communications architecture is desperately needed right now, because the game must be played faster, smarter, and in new and uncharted arenas, with fewer resources, and little help from the decimated ranks of middle management.

We are moving inexorably towards a permanently down-sized and out-sourced world, courtesy of the microchip.
EVERYTHING YOU KNOW IS WRONG
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